Group session and boot camp for all ages fun and

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Group session and boot camp for all ages, fun and enjoyable way to lose weight$25 per head10BUS12 BusinessAssignment v2.2 (2019/03/18)
Market position[• My services are high-end services but with the competitive price. With the experience and different take on training this doesn’t compare to anyone else. The prices are mid-range compared to other servicesUnique selling position[•My personal training services will succeed in the market because of my different approach to training and my experiences of one on one clients and group HIIT sessions What gives my services the edge compared to your competitors is the low price and top of the edge support of 24/7 access to myself and the knowledge I have of the fitness industryAnticipated demand[• The anticipated quantities of services our customers are likely to purchase are likely to be our 8-week challenges program. You can change your whole life in 8 weeks as a base and build up from there. It’s our most efficient and popular program. Other than that people normally buy 3sessions a week until needed. A few will stay on after the 8-week challenge, other leave because they are already at their desired bodyweight. Pricing strategy[• We have a pricing strategy as you buy your first week or however many you buy to start up with, we give you half of that free. So, if you buy a month to start off with, we give you half a month free, so you have a month and half worth of training for a limited time only. We don’t have any startup cost or hidden fees to get out of contracts etc.Value to customer[• We would like our clients to perceive our services provided by your business as the most trustworthy and reliable source of personal training. We want to be friendly and make it like we are family and helping change someone’s life is #1 to us. Its medium price cost because you get what you payfor, Value for money and very competitive price. Personal training is a luxury, but we make it seem like it’sa necessity and leave the clients wanting more.Growth potential[• The anticipated percentage growth of the product in the next 12 months and beyond is at least25% more clients per year. We want clients to stay and keep needing our profession What will drive this growth is the fact we need to be the best service out there, with no clients ever leaving with anything in their tank and always wanting more. Get them to spread the word as well11BUS12 BusinessAssignment v2.2 (2019/03/18)
12BUS12 BusinessAssignment v2.2 (2019/03/18)
Innovation Research & development (R&D)/innovation activitiesThe R&D activities from the list below will you implement to encourage innovation in your business are;SurveysInterviewsExisting dataCouncil websitesIndustry consultationsCold calling, mystery calls to other services GoogleIntellectual property strategy (optional) [• We plan to protect our innovations by not releasing any programs or timings or anything to thepublic, we have trademark on our name and exercises we have designed. We have confidentiality agreements for the fact the clients can talk about our services but not deliver

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