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In 1977, after more than fifty years trading as British Tobacco, the company became Allied Manufacturing and Trade Industries Limited—or AMATIL Limited, for short. The change of name ushered in a new era for the business. Sensing opportunities beyond the Australian shores, during thelate 1970s and early 1980s, we acquired snack foods and Coca-Cola bottling franchises in Europe. Between 1986 and 1989 it acquired further Coca-Cola franchises across Australia as well as the Pacific franchises in Fiji and Wellington along with the Ecks and Deep Spring mineral water brands.In recognising the focus was on beverages and snack foods the company cast aside other interests, including tobacco. Subsequently, the Coca-Cola Company became a major shareholder and the company became Coca-Cola Amatil. The company’s entry into South East Asia followed soon after with the formation, in 1991, of two strategic joint ventures in Indonesia, and the acquisition of the two major Coca-Cola bottling operations in Papua New Guinea. Over the next decade the firm would further consolidate this position in Indonesia, expanding our operations in Australia, Fiji and New Zealand. As the 90’s came to a close the company split the organisation into two entities, demerging the European interests and creating a new listed European bottler, Coca-Cola Beverages Plc.In the decade that followed the company also undertook a series of acquisitions in the Australian and New Zealand food and beverage markets, securing many of the wonderful brands it has today. Marketing Plan v1.1 Last updated on 11/06/2019 by WDR Page 4
T-1.8.1_v3Including Neverfail Springwater, Peats Ridge Springs, Baker Halls, SPC Ardmona and Grinders Coffee. The company also acquired the Northern Territory Coca-Cola franchise in 2004, positioning usas the sole licensee of Coca-Cola products in Australia.Fearless in it’s pursuit of new opportunities, in 2006 and 2007, the company added alcohol to its portfolio with premium beers, spirits and Alcohol Ready-to-Drink beverages, commencing its relationship with the company that would later become Beam Suntory. In 2010 the company focussed attention on businesses closer to home, investing in building state of the art facilities at Northmead and Eastern Creek, cementing its place as a leader in beverage packaging and manufacturing. It acquired Paradise Beverages (Fiji) Limited in 2012, closely followed by the establishment of its Australian Beer Company in 2013 – a partnership with the Casella family.Today the company is one of the Asia-Pacific's largest bottlers and distributors of alcoholic and non-alcoholic ready-to-drink beverages, and one of the world's largest bottlers of The Coca-Cola Companyrange. The heritage is long and rich, filled with moments of success and of challenge, and as the paceof change continues to accelerate, the organisation see each day as another opportunity to write the next chapter in the Amatil story. This is how it became the Coca-Cola Amatil today and how it will shape the Coca-Cola Amatil of tomorrow, a company that truly believes in possibilities! To watch, learn