These questions are what I call research questions RQ and will be discussed

These questions are what i call research questions rq

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These questions are what I call research questions (RQ) and will be discussed next week! 3. The procedure of marketing research 1) Formulate, develop and refine research questions and hypothesis 2) Obtain quantitative measures of the key ideas/constructs 3) Conduct data analysis to confirm or reject the hypotheses 4.What do we mean by “defining the problem”? 5.Examplesof MDP How do I increase customer visit and spending at Crown Casino? 6. Characteristics of the management decision problem (MDP) 1) Asks what the decision maker needs to do 2) Action oriented
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3) Focuses on symptoms 4) Vague 5) Not clear how to solve 7.Structurally, Marketing Research Problem (MRP) consist of two things Overarching statement – A broad summary of your overall research goal (often, this is the main underlying issue you are trying to understand ) Specific components – Focus on the key aspects of the MRP and provide clear guidelines on how to proceed further (Often this is about different types of determinants/drivers of the focal issue )
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