As per Statista Research 93 of millennials spend their time using social media

As per statista research 93 of millennials spend

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. As per Statista Research, 93% of millennials spend their time using social media. That's why businesses want to capitalize on this trend. WeChat is working well on this strategy. It was reported on April 2016, around 31 percent of users have initiated their purchases using the platform of WeChat. Undoubtedly, social media has gained user’s trust but this level of trust will remain the same it is not confirmed yet. Twitter and Pinterest are two social media platforms with 75% of active users. Over one million businesses are running over these platforms. As people are inclined more towards mobile browsing so there are lots of chances that social commerce via mobile would raise more in 2018. Undoubtedly, social media have gained already trusts of users. But still, it is not confirmed that the same amount of user interest in online purchases would be maintained or not. Twitter has tested their “buy” button. On Pinterest, they are running over one million business having around 75% users. Mobile browsing is having tremendous popularity, so there are lots of chances that this trend will be increased more in 2018. Artificial Intelligence: It is considered as a "Game changer" for 2018. The investment made in 2017 for AI is expected to more than triple in 2018. Chatbots have an ability to answers user's queries. Businesses are trying hard to use this feature so that their customers can consult with them 24/7 easily. Mark Zuckerberg announced in
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  • Fall '17
  • Rabia FAisal
  • Management, Streaming media

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