Market penetration is crucial for the company, and this strategy must be pursued by all means. Market development and market penetration will go hand in hand in ensuring that
COMPETITIVE STRATEGIES: APPLE INC. CASE STUDY 5 the company attains enormous success in the next five years. Product development, on the other hand, will ensure that the company maintains the existing and the newly gained customers. The company can also achieve more penetration through the development of new products that lowly priced to take care of the low-class customers (Singh, 2017). The Strategies I would recommend for Apple Inc. if I were a CEO If I were Apple's current CEO, I would encourage and pursue the development of low- priced consumer electronics for the emerging markets. The emerging markets have the highest potentials to shape the world's economy in the future and number of these upcoming customers are staggeringly important for any business that targets growth. The population in the emerging markets is more often on an upward trend, and this is the best indicator of future performance of the business. Another Strategy that I would pursue is market penetration and selective pricing in different markets. Selective pricing helps companies to penetrate in more markets thereby making more profits than those that do not use selective pricing. Apple’s Competitive Strategies To argue this case, it is good to review companies like Samsung that has been very successful in the emerging markets. The products produced by Samsung range from cheap to expensive and the target markets cut across the established markets and the emerging markets (Singh, 2017). For instance, it is very easy for one to sport an American using a Samsung phone. Samsung's strategy of producing consumer electronics for both the established and emerging markets gave the company the greatest milestone (Singh, 2017). This is what perhaps has made it difficult for Apple Inc. to penetrate markets where Samsung had already entered.
COMPETITIVE STRATEGIES: APPLE INC. CASE STUDY 6 In the recent past, even Samsung has faced stiff competition consumer electronics manufacturers who are offering lower prices than it offers. These competitors include Tecno and Infinix phone manufacturers. The market dynamics has also changed significantly due to the new entrants who have flooded it with cheap smartphones ("Current competitive strategies of Samsung and Apple", 2017). Tecno, for instance, has recorded enormous performance in the developing countries especially by targeting the low class. In these countries, the price offered by Samsung is still significantly higher, and those affording are considered to be of a better social class. This, therefore, makes it hard for people to buy the Apple products that are offered at a premium price. In the recent past, Samsung has changed strategies due to the growing competition, and this has seen lowly priced Samsung smartphones in the market.
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- Fall '19