Nintendo IRD general manager Genyo Takeda was impressed by video gamedevelopment company Rare's progress with real-time 3D graphics technology, usingstate of the art Silicon Graphics workstations. As a result, Nintendo bought a 25% stakein the company, eventually expanding to 49%, and offered their catalogue of charactersto create a CGI game around, making Rare Nintendo's first western-based second-partydeveloper. Their first game as partners with Nintendo was Donkey Kong Country. Thegame was a critical success and sold over eight million copies worldwide, making it thesecond best-selling game in the SNES library. In September 1994, Nintendo, along withsix other video game giants including Sega, Electronic Arts, Atari, Acclaim, Philips, and3DO approached the United States Senate and demanded a ratings system for videogames to be enforced, which prompted the decision to create the EntertainmentSoftware Rating Board.Aiming to produce an affordable virtual reality console, Nintendo released the VirtualBoy in 1995, designed by Gunpei Yokoi. The console consists of a head-mounted semi-portable system with one red-colored screen for each of the user's eyes, featuringstereoscopic graphics. Games are viewed through a binocular eyepiece and controlledusing an affixed gamepad. Critics were generally disappointed with the quality of thegames and the red-colored graphics, and complained of gameplay-induced headaches.The system sold poorly and was quietly discontinued. Amid the system's failure, Yokoiretired from Nintendo. During the same year, Nintendo launched the Satellaview inJapan, a peripheral for the Super Famicom. The accessory allowed users to play videogames via broadcast for a set period of time. Various games were made exclusively forthe platform, as well as various remakes.In 1996, Nintendo released the Ultra 64 as the Nintendo 64 in Japan and NorthAmerica. The console was later released in Europe and Australia in 1997. Despite thelimitations set by using cartridges, the technical specifications of the Nintendo 64surpassed its competitors. With its market shares slipping to the Sega Saturn andpartner-turned-rival Sony PlayStation, Nintendo revitalized its brand by launching a3
IE166 (Strategic Planning and Management)Section – A1, 2nd Quarter SY 2016-2017Domingo, Paulo J., Samaniego, Shiela Marie A., San Jose, Matthew Vince S.December 2, 2016Nintendo$185 million marketing campaign centered around the "Play it Loud" slogan. During thesame year, Nintendo also released the Game Boy Pocket in Japan, a smaller version ofthe Game Boy that generated more sales for the platform. On 4 October 1997, famedNintendo developer Gunpei Yokoi died in a car crash. In 1997, Nintendo released theSNS-101 (called Super Famicom Jr. in Japan), a smaller redesigned version of theSuper Nintendo Entertainment System.In 1998, the successor to the Game Boy, the Game Boy Color, was released. Thesystem had improved technical specifications allowing it to run games made specificallyfor the system as well as games released for the Game Boy, albeit with added color.
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- Nintendo, Shiela Marie A.