the online resources and also newspapers. According to the data, oldest is the most cared healthy people. (refer to Appendix 27). Therefore, Baskin Robbins can provide more nutrients and healthier ice-creams or launching a new healthy Yogurt ice-cream that are suitable to the oldest. Since there are not one will refuse to gain its nutrients needs in their bodies. Apart from that, Baskin Robbins is a trusted brand to the public and it having a position for selling the quality ice-creams in the mindset of the consumers. Therefore, Baskin Robbins 13
always famous in its ice-creams. As the changing of consumers personal buying behaviour, each have its personality and self-concept and it always influence the people will pay more or less for any kind personalities they are offered. Even though Baskin Robbins provide its good service to the consumers, giving the consumers self-service for choosing the quantity they wanted will be a positive point for the Baskin Robbins brand. Via providing self-service to the consumers, it actually can give a sense of personalization as they can make their ice- creams according to their taste and the extra features they wanted. Obviously, it can increase the reputations of the Baskin Robbins branding as it can raise the awareness of the consumers to consume their ice-creams. Other than that, most of the consumers know that Baskin Robbins is a premium product and no matter it is lower income people or higher income people, they will always consider the price of the product before they purchasing. As such, Baskin Robbins can set their prices based on the weight of the ice-creams it provides. For example, if Baskin Robbins is providing the self-service to the consumers, the consumers can pay the price with the quantity and according the weight they take so that it can balance the consumers mindsets of avoiding the sensitive to the fix price but giving less concept for buying the Baskin Robbins ice- creams. In the economic macroenvironment influence, setting a value marketing to the consumers can let consumers feel that Baskin Robbins is selling its quality ice-creams at the fair prices. This is because it absolutely depends on the consumers want take more or less and deciding what its price will be. In the nutshell, based on the recommendations that suggest above actually can help the Baskin Robbins company improve their company. Besides, Baskin Robbins also succeed in providing its product around the world. With the help of the improvement, Baskin Robbins can keep develop its market and its branding will never be outdated for the consumers to consume. 14
REFERENCES AND CITAITIONS 1. Baskinrobbins22.blogspot.com, n.d., Baskin Robbins Background , viewed at 14 March 2020, <;. 2.
You've reached the end of your free preview.
Want to read all 24 pages?
- Spring '20
- ice cream, Baskin-Robbins, Baskin Robbins, BASKIN-ROBBINS ICE CREAMS