P 411 sierra south sells whitewater ratting and

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51. (p. 411) Sierra South sells whitewater ratting and kayaking trips and related merchandise. Sierra South uses the Internet as its _____ to connect its customers and prospects with the company to provide them with information on upcoming trips, new gear and sales. Linkage media is the media used to link the company with its customers and prospects. AACSB: Reflective Thinking Bloom's: Apply Difficulty: Hard Learning Objective: 16-02 Discuss the benefits and challenges of direct marketing. Topic: The Role of Direct Marketing in IMC
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