Buyer power is moderately high the product service

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Buyer power is moderately high; the product / service offered by the different airlines is relatively undifferentiated and switching costs are low. Substitutes Alternate travel (car or train): can be a significant threat, especially for regional airlines. Information technology alternative (e.g. videoconferencing): more threat for long distance, slows down industry growth Rivalry Rivalry is high; there are many similarly situated airlines that tend to compete aggressively on price. Fixed costs are high and industry growth is relatively low Entry While there are some significant entry costs, these can be overcome (e.g., via leasing rather than purchasing jets) Overall, this industry is not particularly attractive 10-5 Smartphone Market The smartphone market has been dominated by Apple, but recently the Droid has been able to leverage Google s information services into market gains while Blackberry, known for its secure business-oriented network, has attempted to become more attractive with a friendlier interface. At the same time, a number of less capable fringe firms are emerging. How do these features fit into an industrial organization (IO) view of the market versus a resource-based view (RBV)?
10-6 Salons and Teeth Whitening Salon owners have recently started offering teeth whitening services to clients in addition to their more standard services. In a number of states, regulators have ordered the salon owners to stop, claiming that this service constitutes the practice of illegal dentistry. What group would you expect to be behind the state s efforts to ban salons from providing teeth whitening services? Why?
Managerial Economics – ECP 3703 Eastern Florida State College – Palm Bay Campus Individual Problems Answer Key Dentists because it restrains competition; indeed this practice has been opposed by the American Dental Association. See ?

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