25
One solution:
tax sellers
$1/gallon,
would shift S
curve up $1

EXTERNALITIES
10
“Internalizing the Externality”
Internalizing the externality
:
altering
incentives so that people take into account the
external effects of their actions
In our example, the $1/gallon tax on sellers
makes sellers’ costs = social costs
When market participants pay social costs,
market equilibrium = social optimum
(Imposing the tax on buyers would achieve the
same outcome; market
Q
would equal optimal
Q
.)

EXTERNALITIES
11
Examples of Positive
Externalities
Being vaccinated against
contagious diseases protects
not only you, but people who
visit the salad bar or produce
section after you.
R&D creates knowledge
others can use.
People going to college raise
the population’s education
level, which reduces crime
and improves government.
Thank you for
not contaminating
the fruit supply!

EXTERNALITIES
12
Positive Externalities
In the presence of a positive externality,
the
social value
of a good includes
private value
– the direct value to buyers
external benefit
– the value of the positive
impact on bystanders
The socially optimal
Q
maximizes welfare:
At any lower
Q
, the social value of the last unit
exceeds their costs
At any higher
Q
, the cost of the last unit exceed
its social value

A C T I V E
L E A R N I N G
A C T I V E
L E A R N I N G
1
1
Analysis of a positive externality
Analysis of a positive externality
13
The market for flu shots
D
S
0
10
20
30
40
50
0
10
20
30
P
Q
$
External benefit
= $10/shot
Draw the social
value curve.
Find the socially
optimal
Q
.
What policy would
internalize this
externality?

A C T I V E
L E A R N I N G
A C T I V E
L E A R N I N G
1
1
Answers
Answers
14
Social optimal Q =
25 shots. To
internalize this
externality, offer a
$10 subsidy
The market for flu shots
D
S
0
10
20
30
40
50
0
10
20
30
P
Q
$
External
benefit
25
Social value =
Private value +
$10 external benefit

EXTERNALITIES
15
If negative externality
Market quantity later than socially desirable
If positive externality
Market quantity smaller than socially desirable
To remedy the problem,
“internalize the externality”
Tax goods with negative externalities
Subsidize goods with positive externalities
If negative externality
Market quantity later than socially desirable
If positive externality
Market quantity smaller than socially desirable
To remedy the problem,
“internalize the externality”
Tax goods with negative externalities
Subsidize goods with positive externalities
Effects of Externalities:
Effects of Externalities:
Summary
Summary

EXTERNALITIES
16
Public Policies Toward
Externalities
Two approaches:
Command-and-control policies
regulate behavior
directly. Ex.
Limits of quantity of pollution
Requirements that firms adopt a particular technology
to reduce emissions
Market-based policies
provide incentives so that private
decision-makers will choose to solve the problem on their
own. Ex:
Corrective taxes and subsidies
Tradable pollution permits

EXTERNALITIES
17
Corrective Taxes & Subsidies
Corrective tax
: a tax designed to induce private
decision-makers to take account of the social
costs that arise from a negative externality


You've reached the end of your free preview.
Want to read all 41 pages?
- Fall '12
- Berk
- Externalities, Market failure, DICK, Externality