ABOUT ROYAL MEENAKSHI MALLRoyal Meenakshi Mall is a joint venture between Vishala India CommercialDevelopers速Pvt. Ltd. and Shashank Narayan Property Developers.Royal Meenakshi Mall is South Bangalore's first complete mall with ahypermarket, retail, F&B, entertainment and multiplex. It fulfills a big needof South Bangalore when it comes to having quality retail shopping optionsas well as dining and entertainment options. Thus making it SouthBangalore's best leisure destination.The mall is designed with a modern approach. All stores are atrium facingthus making it easy for shoppers to see in a single glance the optionsavailable. With its wide mix of retailers, it offers shoppers a wide rangecovering many product categories. The wide range of F&B andentertainment also gives residents of the catchment different reasons tovisit regularly and yet have a varied experience.Allen Solly Revolutionized The Indian Formal AttiresAbout Allen SollyAllen Solly is a brand that transformed the dressing lifestyles of Indianofficials. Allen Solly was the modernizer in bringing the semi-formal revolt tothe Indian market.90
Mall Assignment- Brand & Trend Analysis of Pantaloons & Allen Solly December 2018It netted the imagination of youth and professionals equal giving them achance to mark a fashion statement at work. The brand has progressedswiftly in the past years, becoming one of the fastest growing brands inIndia.HistoryAllen Solly was founded in 1744 by William Hollin and Co Ltd. The brandwas bought in the 90’s by a company called Madura Garments. Madura91
Mall Assignment- Brand & Trend Analysis of Pantaloons & Allen Solly December 2018Garments was a part of Madura Coats and a big producer of threads.Aditya Birla Group acquired Allen Solly in 2001.Allen Solly accomplished a proximate fashionable position in a highlycompetitive readymade market within a short span of time.Allen Solly comes into the market with the hit idea of “FridayDressing”. Allen Solly launched office apparels in colored shirts and Khakitrousers which became a prompt hit. A brand tagline “My World, MyWay”was formed to show the brand’s new trend.In 2002, Allen Solly became the first Indian brand to introduce work fashionfor women.In 2013, the kid’s apparel was expanded into a complete smart youngwardrobe, “Allen Sally Junior”for boys and girls.Solly Jeans Company was launched in 2014 and Solly Sport wasintroduced as a tennis-inspired lifestyle sports brand.Marketing & Promotional StrategyAllen Solly ad campaignings are equally spread in print as well as digitalmedia. The print media has sold Allen Solly as new age brand ofcomfortable formal apparels. The one step of Allen Solly was to broadcastthe same message through TV ad. The next step was to promote the samemessage through social media platforms.