ABOUT ROYAL MEENAKSHI MALL Royal Meenakshi Mall is a joint venture between

About royal meenakshi mall royal meenakshi mall is a

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ABOUT ROYAL MEENAKSHI MALL Royal Meenakshi Mall is a joint venture between Vishala India Commercial Developers Pvt. Ltd. and Shashank Narayan Property Developers. Royal Meenakshi Mall is South Bangalore's first complete mall with a hypermarket, retail, F&B, entertainment and multiplex. It fulfills a big need of South Bangalore when it comes to having quality retail shopping options as well as dining and entertainment options. Thus making it South Bangalore's best leisure destination. The mall is designed with a modern approach. All stores are atrium facing thus making it easy for shoppers to see in a single glance the options available. With its wide mix of retailers, it offers shoppers a wide range covering many product categories. The wide range of F&B and entertainment also gives residents of the catchment different reasons to visit regularly and yet have a varied experience. Allen Solly Revolutionized The Indian Formal Attires About Allen Solly Allen Solly is a brand that transformed the dressing lifestyles of Indian officials. Allen Solly was the modernizer in bringing the semi-formal revolt to the Indian market. 90
Mall Assignment- Brand & Trend Analysis of Pantaloons & Allen Solly December 2018 It netted the imagination of youth and professionals equal giving them a chance to mark a fashion statement at work. The brand has progressed swiftly in the past years, becoming one of the fastest growing brands in India. History Allen Solly was founded in 1744 by William Hollin and Co Ltd. The brand was bought in the 90’s by a company called Madura Garments. Madura 91
Mall Assignment- Brand & Trend Analysis of Pantaloons & Allen Solly December 2018 Garments was a part of Madura Coats and a big producer of threads. Aditya Birla Group acquired Allen Solly in 2001. Allen Solly accomplished a proximate fashionable position in a highly competitive readymade market within a short span of time. Allen Solly comes into the market with the hit idea of “Friday Dressing”. Allen Solly launched office apparels in colored shirts and Khaki trousers which became a prompt hit. A brand tagline “My World, My Way” was formed to show the brand’s new trend. In 2002, Allen Solly became the first Indian brand to introduce work fashion for women. In 2013, the kid’s apparel was expanded into a complete smart young wardrobe, “Allen Sally Junior” for boys and girls. Solly Jeans Company was launched in 2014 and Solly Sport was introduced as a tennis-inspired lifestyle sports brand. Marketing & Promotional Strategy Allen Solly ad campaignings are equally spread in print as well as digital media. The print media has sold Allen Solly as new age brand of comfortable formal apparels. The one step of Allen Solly was to broadcast the same message through TV ad. The next step was to promote the same message through social media platforms.

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