Ans 1: For the pay per click advertising they started tracking the click down to the individual terms and the actual result that came from them. The store term was able to delete terms that were not getting enough sales and increase the bids on ones that brought sales. For the natural listings, they did keywords and focused on the main keywords on the content for the home page and in the Meta tags for client success. They also found that visitors search on the product names rather than manufactures so in the title tag for the page they switched and put the product name before the appease the spam blockers as well as put the product name in the graphics so they wouldn’t be blocked in order to analyze of the site traffic they Implemented a powerful web statistic program. Q 2 . Suppose if you are the client maker what you would suggest for the client. Ans2: Suggestion would be to post the Proper Information rather than just uploading the junk materials Use specific proper keywords to get proper response, do not use any inappropriate data which is not required to be shown properly. Few basic Suggestions 1. Invest more money on the advertisement of the items which are of fewer sales, as this will be a pain point if items are not sold 2. Keep proper track of the mails, before the things get out of hands 3. Proper Advertisement would get the profit whereas the wrong like spamming would just decrease the sales and could incur more loss Caselet 2 Q 1. Explain the role of data warehousing in the functioning of a call center? Ans: Role of the data warehouse support and protection group is the problem resolution when some problem is encountered in the data warehouse. In the case of data warehouses, the expensive and the risky nature of data warehouses have forced the potential adopters to pay extra attention in selecting appropriate vendors to increase the possibility of having successful data warehouse initiatives. The Call Center is an important division for any organization as it serves as the primary interaction point between customers and the company. In many situations, it is the only interaction point and therefore, responsible for the customers experience and satisfaction. Due to this heightened level of importance, it is critical that the contact handling process is conducted both efficiently and effectively. This process specifies how to collect, document, answer and/or escalate calls, requests, and queries related to issues with the data warehousing environment. Problem documentation can be completed either by the Call Center representative and/or in conjunction with a form completed by the end user or IT support person requesting a service or action. All inquiries, no matter how trivial should be logged, especially during the start of a new data warehouse or mart. These bits of information can form clues to taking proactive action to bigger problems before they emerge.
2. How the response time in performing OLAP queries can be improved?
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- Fall '19