Since the responses to these two different sub variables were mostly among the

Since the responses to these two different sub

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Since the responses to these two different sub-variables were mostly among the positive responses that got the highest mean values, that might interpret the reason behind this significant positive relationship. The result of this hypothesis was similar to Chahal and Sharma study (2006), where a relationship was found between CSR and marketing performance. These results were also similar to those of Brammer and Pavelin (2006), where there was a relationship between social and marketing performance and marketing reputation. Testing Hypothesis (4) The fourth hypothesis was trying to build a comparative analysis among the two samples of the study; local and foreign companies. To test this hypothesis, ANOVA analysis was used and results can be shown in Table 11. Table (11) ANOVA Analysis, Testing Hypothesis (4) Mode- rating Variable Variable Financial Performance Economic Performance Marketing Performance Differences in the impact between local and foreign companies Nationality as a moderating Variable Nationality (Local vs. Foreign) CSR (Environment & Social) R 2 .0835 .867 .693 F-test 1.183 2.162 .326 Significance .366 .096 .93 Environmental practices R 2 .668 .586 .602 F-test .978 1.366 .541 Significance .476 .243 .834 Social Practices R 2 .676 .579 .687 F-test .773 .302 .950 Significance .653 .973 .509 23
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The relationship between CSR and business performance did not differ between the two samples; foreign and local companies, neither did the relationship between any of CSR factors and any of performance dimensions. The significance “F” was more than .05 for them all. Accordingly, the null hypothesis was accepted and no interrelation between variables was proved. Although the implementation of CSR activities was different between foreign and local companies, the relationship between CSR and performance did not differ among them. The literature review revealed that there was a relationship between CSR and business performance; whether being positive or negative. Although foreign companies were more aware of CSR, since they were mostly from developed countries, the impact of their CSR activities did not differ due to that fact. Both samples would find an impact of CSR on their marketing performance. The more socially responsible activities the company would show, the better marketing performance it would have. Testing Hypothesis (5) The final hypothesis assessed the differences in the perceived business performance due to some companies’ characteristics; firm capital, number of years in business, economic sector and number of employees. To assess this relationship, two-way ANOVA was used and following results were found Table (12) ANOVA Analysis, Testing Hypothesis (5) Moderating Variables Financial Performanc e Economic Performance Marketing Performanc e Result of H O F calc. Sig. F F calc. Sig. F F calc. Sig. F Firm capital 2.832 .090 .570 .797 1.442 .322 Accept Null Years in 1.295 .338 .580 .800 .953 .527 Accept Null 24
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Business Sector 2.158 .139 3.394 .045 1.348 .344 Accept Null for financial & marketing Reject Null for economic Employees .499 .86 .718 .71 1.124 .472 Accept Null * Significant differences at(.05) level For “F” to be statistically significant, it should be >.05. Accordingly, most
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  • Winter '16
  • Professor Obura Oluoch
  • Regression Analysis, Statistical hypothesis testing, Corporate social responsibility

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