that had to be taken into consideration They have a great reputation with their

That had to be taken into consideration they have a

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  • MARKETING 301
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that had to be taken into consideration: They have a great reputation with their flashlights and don't want to ruin it. Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly. They would have to rely on someone else to manufacture and package the survival kits. And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen. The company's need to refit their factory would fall in which quadrants of the grid? A. Quadrant A B. Quadrant B C. Quadrant C D. Quadrant D E. Quadrants A and D The cost and disruption would be unfavorable internal factors, quadrant B. AACSB: 3 LL: 3 Learning Objective: 02-05 Explain the three steps of the planning phase of the strategic marketing process 2-195
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Chapter 02 - Developing Successful Marketing and Organizational Strategies 215. (p. 40) See Figure 2-7. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that resulted in a loss of power. It is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits. Before going ahead with this decision there were several factors that had to be taken into consideration: They have a great reputation with their flashlights and don't want to ruin it. Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly. They would have to rely on someone else to manufacture and package the survival kits. And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen. The projected number of hurricanes would fall in which quadrants of the grid? A. Quadrant A B. Quadrant B C. Quadrant C D. Quadrant D E. Quadrants C and D The weather is beyond their control; if the hurricanes affect the area as expected, or if there are more than expected, then they would be favorable external factors. If there are fewer hurricanes than expected, then they would be unfavorable external factors, either quadrant C or D. AACSB: 3 LL: 3 Learning Objective: 02-05 Explain the three steps of the planning phase of the strategic marketing process 2-196
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Chapter 02 - Developing Successful Marketing and Organizational Strategies 216. (p. 40) See Figure 2-7. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that resulted in a loss of power. It is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits. Before going ahead with this decision there were several factors that had to be taken into consideration: They have a great reputation with their flashlights and don't want to ruin it. Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly. They would have to rely on someone else to manufacture and package the survival kits. And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen. The need to rely
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  • Spring '08
  • YENIYURT
  • Marketing, Organizational Strategies, successful marketing

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