ASOS focuses on fashion as a force for good inspiring young people to express

Asos focuses on fashion as a force for good inspiring

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ASOS focuses on fashion as a force for good, inspiring young people to express their best selves andachieve amazing things. The mission of this e-marketing plan is to deliver the fashion image to young Chinese.The goals of ASOS are to provide fashionable items to young people and to expand global business in the world (the ASOS website). There are three objectives for the project, which are as follows,1. Affordable website that is fun to surf. As a trip to your favorite store, where you always find something new you want.2. Excellent relationship with suppliers that will facilitate the quality fabrication of ASOS clothing and fast ordering. 3. Gaining a Great Design Team Marketing, Assessment No.1 Page 9 v1.1, Last updated on 28/05/2019 by MM
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4. Establish a strong advertising campaign on Chinese social media, namely Weibo. (Quarterly Consumer Serveys, 2017) Marketing, Assessment No.1 Page 10 v1.1, Last updated on 28/05/2019 by MM
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T-1.8.1 Projected outcomes on Return of Investment : Return on Investment: Planned hosting cost: $80 (for three years plan/package) Domain purchase: $720 Web development cost: $800 SEO Cost: $2,000 Total investment: $80 + $720 + $800 + $2,000 = $3,600 Now we will do a rough computation of the expected net profit. Assuming the site will reach the largest Chinese search engine--Baidu first page after a six-month SEO campaign for the main terms, and
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