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The overarching vision driving Volkswagen’s Strategy 2025 is the emission scandal. The company wants to restore its integrity by improving its damaged public perception. The vision is geared towards the production of electric vehicles which are environmentally friendly and this will restore its public image.e) List from the article the initiatives designed to transform certain areas of Volkswagen’s core business, outlined in their strategy 2025
Developing a Global Brand Strategy 5The following are the areas designed to transform certain areas of Volkswagen’s core business as outlined in the 2025 strategic plan: Procurement, Sales, finance and controlling, integrity and legal affairs, research and development, production, quality assurance, human resource and organization and finally information technology.
Developing a Global Brand Strategy 6ReferencesAtkinson, W., Butland, K., Anderson, R., & Maynard, L. (2018). Long-term Concentrations of Nitrogen Dioxide and Mortality: A Meta-analysis of Cohort Studies. Epidemiology (Cambridge, Mass.), 29(4), 460–472. DOI:10.1097/EDE.0000000000000847Magadia, R., Hanno, M., Kadoo, A., Akinsaya, D., & Carlson, A. ( 2019). A Real-Time Case Analysis. ResearchGate, Retrieved from Rao, M. (2015). Embrace Change Effectively to achieve Organizational Excellence and Effectiveness. Journal of Industrial and Commercial Training, Vol. 47 No. 3, pp. 145-150.DOI: