Perhapsformypersonalexperienceinusingbothe-commerceplatforms,ShopeewillalwaysrequestTransactionAuthorizationCode(TAC)toauthorizeeverytransactionwhenever we make a payment byusing credit card whereas Lazadawill not request if thecreditcardinformationhasalreadysaveinLazada system previously.
[SHOPEE – SEA GROUP]Hence,ItshowsShopeehaspreparedmoresecurityprecautionsineverytransactionfortheircustomersinordertoresult a safe and secure platformfor online shopping if compared toLazada.When it comes to the cancellationprocess, Shopee system usually willautomaticallyrefundthefullamount of order to customers ifthey find some problems with theseller delivery.However, Lazada will refund in fulland give discount voucher for thenext purchase only if the order islate for delivery.In short, these 2 methods are usedto prevent losing of exiting andregularcustomersineache-commerce business.From my own perspective of view,Shopee is more human platformunlikeLazadawhichismoretowards robot controlled system.Loyalty program play an importantaspect in e-commerce business asit helps in optimizing conversionfor the website.Shopeealwaysencouragescustomers to give rating of theirpurchased items in order to earnextra Shopee coins that customerscan get further discount for thenext purchase.Unfortunately,Lazadadoesnothave such program but it leverageson bank card so that customerscangetextradiscountfromdifferent bank servies they choosefor their payment.CancelledVoucher code of RM 4 discountRate products by 06-03-2020Rate now and get 5 coins
[SHOPEE – SEA GROUP]ConclusionIn the Southeast Asian e-commerce market, Shopee has become a mainstreame-commerce platform in the Southeast Asian e-commerce market due to its rapidgrowth and development. Shopee have been in the right place to capture these growthopportunities. But Shopee have also been highly strategic in the areas they havechosen to focus on, highly disciplined in how they built and scaled their businesses,and highly skilled in managing their growth. (Lee Donhao, 2007).From the perspective of the Shopee team, many Chinese sellers and brands havebeen recruited in China. With the huge demographic dividend and the advantages ofincreasing mobile network coverage, Southeast Asia has become a new choice formore and more China cross-border sellers to go overseas. Hence, Shopee need to finda relative market and better services to make them go further. One is that there aremany e-commercepractitionersin China who wantto join Shopee'soverseasoperations and go further with Shopee to explore a larger market.Looking ahead, Shopee should continue to focus on growing their e-commercebusiness with efficiency, extending market leadership to maximize long-term returns,and deepening monetization over time. From my point of view, Shopee is havinghuge growth opportunities ahead in their business lines. Shopee should leverage their