Kodhai RajkumarBorden, Sam. "N.F.L. Plans Broader Concussion Research." The New York Times.The New York Times Company, 3 Oct. 2011. Web. 17 Oct. 2012.Borden’s article from the New York Times discusses the new and improved study that the NFL plans to research through the University of California at San Francisco. It is to focus on concussion research of 1,400 people over a span of three years to learn how strong the injuries are and
11how they can be prevented. This article comes from the New York Times, a highly credible newspaper source. The purpose of this text is to show that this new study will be much more beneficial by producing better results than the one conducted in 2009. The main stakeholder in this article is Mitchel S. Berger who is the chairman of the department running the study at UCSF. By explaining how this study will be better and more effective than the study previously administered, he shows a bit of bias towards his study. Because he is working with the NFL on this study, his bias is towards the NFL and how they are both collaborating in the best way possible to get the most of the study for the benefit of the players. Borden does not include any defense from the previous study group and rather focuses on Berger and the NFL and all that they are doing to improve the playing conditions of the NFL. This helps Berger’s bias by strengthening his reasoning behind the study and how he is a substantial component in it being successful.The ethos of both the NFL and UCSF are seen in a better light because readers will see that the NFL is taking all precautions for the safety of their players; they are doing all they can to make sure the rise of health issues will be taking a downturn. Pathos is barely presented because it could only be shown through stories about injured players and that would hurt the credibility of the NFL; something Berger and Borden are trying tostray from. The article provides detailed descriptions how the study will
12be run and what the team hopes to get out of it; this logos leaves readers with an assurance that the NFL is working hard to overturn the reputation they have of not caring about their players and are beginning to take precautions of their players’ safety.Cook, Kevin. "Dying to Play." The New York Times. The New York Times Company, 11 Sept. 2012. Web. 17 Oct. 2012.