Another aspect of natural fur consumption is the use

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Another aspect of natural fur consumption is the use of by-products from the animal like in oils and fertilizers. For example, mink oil is used in medical and cosmetics industry. It is obtained by rendering of the mink fat which has been removed from the pelts destined for the fur industry (Wikipedia 2016 ). To Fur or not to Fur: Sustainable Production and Consumption 55
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10.2 WelFur According to the Kopenhagen fur ( 2016 ), animal welfare assessment programmes like WelFur were initiated by the European fur sector in 2009. The pan-European implementation of WelFur began in 2015 with 10 European countries participating in the pilot scale. Overall, the WelFur system has three objectives: 1. To provide a reliable on-farm animal welfare assessment system based on sci- enti fi cally proven measures and independent third-party assessments. 2. To improve animal welfare on European fur farms through analysing of the assessment data and education of the farmers. 3. To provide consumer transparency on the welfare status on European fur farms by publishing assessment data. The welfare assessment protocols for fur farmed species (mink and fox) are developed by independent scientists at seven European universities (University of Eastern Finland (Department of Biosciences), MTT Agrifood Research, Finland (Animal Production Research), Aarhus University, Denmark (Department of Animal Health and Bioscience), Norwegian University of Life Sciences (Department of Animal and Agricultural Sciences), Swedish University of Agricultural Sciences (Department of Animal Environment and Health), University of Utrecht, the Netherlands (Department of Animals in Science and Society), French National Institute of Agronomic Research) and were published in 2013 and 2014. These protocols work as science-based manuals for the third parties assessing the individual fur farm. Based on the principles of the European Commission funded Welfare Quality ® project, the programme takes on a multi-facetted approach to animal welfare considering the parameters like positive and negative emotions, health, natural behaviour, housing system, feeding, human animal relationship and the management of the farm. 11 Is There an Ethical Way of Consuming Animal-Based Luxury and Fashion Products? In 1994, when PETA campaigned with fi ve supermodels who sat naked on the fl oor and told the world We d rather go naked than wear fur , it reached millions of people and created successful awareness against the use of fur. However, some of the models from the campaign like Cindy Crawford, Naomi Campbell and Christy Turlington have been in recent years found to have posed and promoted fur garments. According to Beard ( 2008 ), in 1980s consumerism became increasingly politi- cised in Britain, which was demonstrated through campaigns to prevent testing of cosmetic products on animals. While Body Shop was one of the fi rms most widely associated with the Against Animal Testing campaign, it was perhaps the 56 M. Ramchandani and I. Coste-Maniere
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appropriation of glamorous fashion photography in advertising by the pressure
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  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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