The belly cast kit by proud body helps an expectant

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2. The Belly Cast kit by Proud Body helps an expectant mom to make a cast of her pregnant body, decor- ate it and keep it for a lifetime. The primary market segment for the Belly Cast kit is: a. all parents b. expectant moms c. recently married couples d. parents of toddlers e. collectors of unusual art ANS: B One way to segment the market would be stage in the family life cycle. PTS: 1 REF: 117-118 OBJ: 08-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer 3. Ford Motor Company produces passenger cars, commercial trucks and specialty vehicles, performance vehicles, and race cars. Ford uses a procedure called _____ to divide its large market.
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PTS: 1 REF: 118 OBJ: 08-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A market is people or organizations that have: PTS: 1 REF: 117 OBJ: 08-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer 5. A(n) _____ is a subgroup of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs. PTS: 1 REF: 117 OBJ: 08-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer 6. _____ is the process of dividing a market into meaningful groups that are relatively similar and identi- fiable. a. Perceptual mapping b. Positioning c. Micromarketing d. Market sampling e. Market segmentation ANS: E The is the definition of market segmentation. PTS: 1 REF: 118 OBJ: 08-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 7. The purpose of market segmentation is to:
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