P a g e 2 competition retaliation the strategic role

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P a g e | 2 competition retaliation, the strategic role of the product and limitations of choice. This data set provides information on the pros and cons of a premium-hatch product. This data will be useful in the conclusions and recommendations section of the research paper. Page 7 provides qualitative descriptions of the A-Segment target consumers. This data was developed by MSIL’s product development team. This research will require a clear definition of premium-hatch consumers. Therefore, this data will assist in providing context to the research question by outlining the attributes of premium-hatch consumers and begin to identify their expectations when purchasing a premium-hatch product.
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Maruti Suzuki India: Defending Market Leadership in the A-Segment P a g e | 3 References: Comparison of Quantitative and Qualitative Research (n.d.). Retrieved from, Mukherjee, J., Mathur, G., & Dhar, N. (2015). Maruti Suzuki India: Defending Market Leadership in the A-Segment . Ontario, Canada: Ivey Publishing.
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  • Fall '16
  • Suzuki, Suzuki Wagon R, Automobile industry in India

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