in the same way they can contribute healthy ideas as members in strategic management team ofthe hospital. While leadership’s responsibility includes strategically addressing the organization’sculture, planning and provision of services, acquiring and allocating resources, providingsufficient staff, and setting priorities for improvement, the organization’s leaders must alsoactively manage each of these factors. Strategic thinking focuses on where to go, whilemanagement focuses on implementing a plan and sustaining the activities needed to get there.Paul M. Schyve, M.D (2010).Moreover, someone might say physicians are only there to ensure direct care withpatient’s not managerial aspect of the hospital. However, in every medical facility Physicians Are(Clinical) Managers Contrary to conventional wisdom, physicians actually do practicemanagement. In their clinical work, physicians plan, organize, direct and control. Like non-clinician managers, their activities typically take place through relatively brief encounters withothers. Dye, Carson F. (2014)Healthcare industry over the years had come across diverse market trends which could beranged from resolving care and financial issues. Healthcare market trends could be break downinto long-term, short or intermediate which focus on the future of the establishment. Themarketing trends that are observed in the area of the are resolving the shortage of clinical staff,joint commission evaluation requirement, aging population of the community and financialreimbursement. These are few factors that if adequate plans are not put in place has a great
SWOT 5chance of ruining functionality of the healthcare center. CEO must ensure that proper rules andregulations are put in place to enforce staff to comply with Joint Commission standards. JointCommission has set rules that every healthcare facility falls under; this ranges from patientsafety, clean environment, privacy, confidentiality and others.
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- Spring '14