This means that these companies are more interested

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information. This means that these companies are more interested in defining an industry in order to make it safe and reliable. Therefore, licensing out patent information could cost significantly less than in a more competitive industry. E. Trends
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Several trends are currently affecting the leading smartphone company. The first of which is the addition of new competitors, including in China. Domestically, Apple is also faced with now competing with Google, Samsung, and several other smartphone competitors. In China, several Chinese companies, such as Oppo and Vivo, are dominating the Chinese domestic market beating out the international giants Apple and Samsung. In several ways, these companies are able to sell their products at a much cheaper price, and in some ways, they are able to outperform competitors. China is currently undergoing its own technological revolution, shifting away from being the world’s manufacturing hub into becoming a competitor in the technology world. Because of this, Apple is attempting to move manufacturing away from China over to India. China is being more nationalist-focused, becoming untrusting of United States and other foreign country based companies. However, India’s economy has begun to develop in recent years, allowing for Indian citizens to be able to afford luxury products, such as smartphones. This trend in India could be able to mitigate the loss of market share in China. F. Impact on Opportunities Since Apple is facing much adversity in 2017, is has had to shift its company- wide focus in several areas. By shifting focus from China to India, Apple should be able to stabilize its iPhone sales and manufacturing. Securing a strategic partnership with India will provide a strong entry point for the developing nation. Selling cheaper versions of the iPhone, such as the iPhone SE, could potentially be an extremely popular item in that market.
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However, the autonomous vehicle opportunity will not be as affected by political trends as the other opportunities. Since autonomous vehicles have not left development and entered manufacturing yet, a shift in manufacturing and political issues will not drive change. However, as several automobile manufacturers have expressed interest in entering this market. Apple could potentially secure strategic partnerships with these automobile manufacturers. As research and development for autonomous vehicles continues to grow, smartphone integration will play an integral role. G. Impact on Sustainability As China continues to develop its economy and its national self-reliance, its trend of developing technology in order to compete internationally, new competitors are emerging. Because of this, Apple can expect competition in China to become more intense and less forgiving for a smartphone company that wants to sell their products at a premium price in a foreign market. This trend will provide challenge to Apple, as about twenty-five percent of all iPhone sales come from China. This means that Apple will be less sustainable in the Chinese market.
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  • Fall '15
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