Ongoing endeavours spreading design thinking through

This preview shows page 7 - 9 out of 14 pages.

Ongoing Endeavours Spreading design thinking through executive education the business design team at WeSchool s Management Development Centre also conducts innovation leaders workshops for company executives as part of their executive education. To enable the new thought to percolate into the very culture of the organization and transmit its perceived image to the outside world, WeSchool transformed itself from being a business school (Welingkar Institute of Management) to a WeSchool a new identity that signifies an openness to learn from other disciplines where doors and minds are always open to ideas and innovation (see Figure 8.1). The First Business Design Programme in India Sensing the opportunity for a new paradigm in management education in the emerging context in India, WeSchool launched the first management programme with Approaches to Design and Management in India 119
Image of page 7

Subscribe to view the full document.

FIGURE 8.1 From B School to WeSchool. Agarwal, Salunkhe and Vanka, 2011. design thinking and innovation as its backbone in July 2006. The program was called the Post Graduate Diploma in Management (Business Design). Programme Objective The objective of the programme is To foster future leaders with a unique blend of Management competencies, Design thinking, Innovation and entrepreneurial spirit to develop a holistic vision to manage business, environment and the social responsibility towards the stake holders. Programme Structure To weave design thinking into mainstream management it is necessary to have a multidisciplinary approach to management education. Social sciences provide an insight into what human beings want, their cognitive behaviour, the psychological aspects, but at the same time technology needs to be leveraged to take certain ideas forward. The pure design courses on form, colour and material give a new vocabulary for the effective communication of ideas among global citizens, cutting across their professions. The programme is designed to keep human beings and their psychological, social and societal needs in the centre, using the design-thinking approach to identify their unarticulated needs and generate plausible ideas for solutions. It includes subjects that 120 New Educational Perspectives for Designers and Managers FIGURE 8.2 PGDM Business Design, 2011. Agarwal, Salunkhe and Vanka, 2011. will help to design a business around this approach and that teach the various functions of management required to run businesses in the most effective way. The entire course intends to bring in the process of innovation so that the student leaves the programme with an understanding of the entire lifecycle of an innovative idea, knowing how to build a full-scale business around it and subsequently manage it in a sustainable way.
Image of page 8
Image of page 9
  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes