Objectives 16 The basic objectives of OCL are as follows 1 To provide a steady

Objectives 16 the basic objectives of ocl are as

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Objectives:- 16
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The basic objectives of OCL are as follows:- 1. To provide a steady growth to business by progressive expansion and diversification. 2. To evolve a suitable strategy to achieve a reasonable and adequate return to net worth. 3. To maintain international standards of excellence in product quality, performance and customer service & emerges as a major international company. 4. To maximize foreign exchange earnings. 5. To maintain and improve the share in the domestic market. 6. To strive for the technological excellence in respect of process, machines and men, achieve operational efficiency, capacity utilization & improved productivity. 7. To participate in the R&D programmes in technology both in-house and with other Cement producers and agencies. 8. To encourage & to regard innovative ideas from the employees. 9. To strengthen the managerial competence in the direction of self reliance. 10. To regularly upgrade the quality of promotion strategy. 11. To achieve high level of safety standards. 12. To promote result oriented organizational ethos, motivates all levels of employees to give their best for fulfillment of organizational objectives. 13. To develop harmonious employer & employee relationship. 14. To provide prompt, courteous & dependable customer service. 15. To act as a catalyst for the growth of other cement brands. 2.3 Organization structure & style of work of company: KONARK ORGANISATION 17
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Konark Cement – India Konark India provides a professional and excitement environment to its employees and is consistently able to attract the best talent in the industry. Konark has always put its employee at the heart of the strategy. Its management style has for practice years been termed “participative management” open to the culture of the companies it has acquired on all five continents. The key words are Participation , Efficiency and Example .As part of Konark’s training philosophy , it conducts regular exchange of personnel between its operations in Europe .Other part of Asia along with India to ensure that the Indian operation reach operating efficiencies comparable with the best in the world . The organization structure of OCL: Here in this organization CEO is the head. Below the CEO the President presides. They are all dived into six types they are: VP(Manufacturing) VP(Human Resource) VP(Marketing) VP(Control & Performance) VP(Finance & Legal) VP(Business Development) Then they are dived it into RSM Then ASM At last Summer Training 18
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CHAPTER – 3 RESEARCH METHODOLOGY 3.1 SAMPLE DESIGN: In designing the sample the researcher must specify three things. 1) Sampling Unit 2) Sample Size 3) Sampling Technique Sampling Unit: 19
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The sampling unit comprises of all the details of the cement brands by different dealer & their ranks. Sample Size: The size of the sample is 200. Sampling Technique: The technique adopted here is the non probability sampling.
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