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A set a final cost plus price in each country b set a

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a.set a final “cost plus” price in each countryb.set a cost-based price in each countryc.let the market dictate price/countryd.vary the price/market/country on a daily basis to reflect consumer demande.set the transfer price at marginal costs = marginal revenueAnswer: bPage: 684Level of difficulty: Hard52. In 2000 Stelco a Canadian steelmaker, successfully fought dumping changes againststeelmakers in Brazil and other countries. “Dumping” is defined or occurs when________.a.a company charges either less than its costs or less than it charges in its homemarketb.the company charges less that its costs but more than it charges in its home marketc.the company’s pricing plans are below current domestic pricesd.a company must increase its prices/product prior to importing the producte.a company unloads an excess supply of the product at the best possible prices tothe consumerAnswer: aPage: 684Level of difficulty: Easy602
Chapter 21: Tapping into Global Markets53. The “whole channel concept for international marketing” includes the followingsteps________.a.seller to seller’s international marketing headquarters to channels between nationsto channels within foreign nations to final buyersb. seller to marketing headquarters to channels within foreign markets to final buyersc.sellers to channels between nations to final buyersd.sellers to channels within foreign nations to final buyerse.sellers to international markets to channels within foreign nations to final buyersAnswer: aPage: 685Level of difficulty: Hard54. In an increasingly connected, highly competitive global marketplace, governmentofficials, and marketers are concerned with how attitudes and beliefs about theircountry affect consumer and business decision-making.________is(are) the mentalassociations and beliefs triggered by a country.a.Corporate ownership of the firmb.Materials used in manufacturingc.Brand names and trademarksd.Country-of-origin perceptionse.Competitive positions in the marketplaceAnswer: dPage: 686Level of difficulty: Medium55. A company has several options when its products are competitively priced but theirplace of origin turns consumers off. The company can consider ________.a.re-packaging the product to disguise the country of originb.co-brandingc.reducing their country of origin mentions in their advertisingd.re-branding the product to disguise the country of origine.co-production with a foreign company that has a better name.Answer: ePage: 687Level of difficulty: Medium56.Most brands are adapted to some extent to reflect significant differences in ________,________, competitive forces, and the legal and political environment.a.consumer behavior, brand developmentb.business mission, brand developmentc.strategy and consumer behaviord.programs and marketing communicationse.political and social mores differencesAnswer: aPage: 677Level of difficulty: Medium603

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Term
Fall
Professor
NoProfessor
Tags
Marketing, d, c

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