P 236 the ad for rockport boots has the following

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62. (p. 236) The ad for Rockport boots has the following _____ headline: "A total of 500,000 tons of rain can fall from a single storm." News/information headlines give the reader some information. AACSB: Reflective Thinking Bloom's: Apply Difficulty: Medium Learning Objective: 09-02 Explain the types of copy and how great copy is created in print ads. Topic: Producing Great Copy in Print Advertising
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