How the Media Has Been Studied

World to see something happening so far away at the

Info icon This preview shows pages 2–4. Sign up to view the full content.

View Full Document Right Arrow Icon
world to see something happening so far away at the same time it was happening  (the  Olympics); this makes the world seem smaller and the invention of the satellite allows  that to be thought The medium is the message:  what we should study isn’t the movie or TV show but film  and television as a technology; twitter: it doesn’t matter what you are sending but how it  decreases communication to a certain number of characters C. Media Effects:  also interesting in media texts and are interested in the effects  of those media technologies on the audience/viewer; how they are effected and what it  is doing to the individual  1.  Goals:  2.  Methods  a. scientific method of inquiry:  verifying their research b. quantitative methodologies:  statistical data; looking at media with  different things in mind
Image of page 2

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
i. content analysis:  studying the movie or TV show; creates a way to count things so  you can come up with firm data; example: the impact of media on our sense of body  image; correlation between eating disorders and the media (surveys say that people in  the 1950s-1980s men were much more confident with their bodies then they are today;  the change in the content of men in magazines from then to now shows that there is  more men in magazines that are extremely fit and muscular; children and violent  television  ii. Surveys:  large group of people in a certain category; see what is the most popular in  the media to see any statistical correlations between media and viewer  iii. human subject experiments:  Bobo the doll (violence on the TV makes children  want to be violent too) 3.  Examples TV violence and the cultivation effect: watching violent images are creating children who  are more violent 
Image of page 3
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern