Your main story should start first and finish last An example of this could be

Your main story should start first and finish last an

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Your main story should start first and finish last. An example of this could be when an executive speaks about their job role and they use past experience in education or other job roles to show how they got there. This is useful to show how you may have been inspired or came to make a decision of importance. It can also be used to show how a series of events may have impacted on a specific situation. Converging ideasThis is where different strands of thinking comes together to form one end result. This technique is useful to show how movements are formed and how different thinking/philosophies come together to reach the same goal. It is similar to nested loops, but where nested loops use supporting stories to frame
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14 WORKBOOK | © 2016YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGEBSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION| MARKETING IDEAS_V1.0one story, converging ideas is where more than one story of importance is told to show the eventual conclusion. You can use this style to show how developments converge in history or how relationships may form.SparklinesThis is where you provide a contrasting ideal against the reality of a situation. By presenting the ‘what ifs’, you can inspire and look to shape present situations in business. It is a highly motivational technique of storytelling, as used by political figures such as Martin Luther King and Mahatma Gandhi. This is good to create hope and to inspire action.In Medias Res (in the middle of things)This storytelling technique starts somewhere in the middle of the story, when it is at its peak. This is designed to capture the interest of the audience straight off, and allows the details and background to be given afterwards. This is better used for short presentations so that the audience do not lose the thread or purpose, and ultimately interest. This technique is good for grabbing attention and for providing a focal/main event of influence in the story.A false startThis is where the audience expect a certain story to be told but they get a completely different one. This can be used to provide an instance of relevance to the message that you want to convey, such as describing a previous work project to highlight points of relevance about finding solutions for a current work project. It can surprise your audience into paying attention or focusing thoughts. This can be used as a technique to engage the audience and to introduce new approaches and thinking within a situation.The CAR frameworkFrom the book ‘Lead with a story’ by Paul Smith (2012), a three element framework is used to show the core requirements for telling a story.These are:fContext – to make sense of the story and provide the connection to the audience, this includes:where and when the story takes placewho the main character iswhat he/she wantswho, or what, is in the wayfAction – to describe the ups and downs and experiences that occur on the journeyfResult – to conclude and relay the purpose of the story.
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15 WORKBOOK | © 2016YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGEBSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION| MARKETING IDEAS_V1.0Activity 2b1. What are the six structures of storytelling, as given by Annette Simmons in her book ‘Whoever tells the best story’?2. Name and briefly describe three storytelling techniques
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  • YOUNG RABBIT PTY, AUSTRALIAN PACIFIC COLLEGE, Storytelling festival, World Storytelling Day

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