5Running head:Carnival Cruise Lines Case Study SWOT AnalysisStrengths: They have many strengths, which include Affordability, Family oriented, one of the largest Cruise lines with more than 102 ships, and they are very active on social media andare able to stand out because of their new app that customers can use on their ships. Also, the cruise line has significant cost advantages over most of its competitors. Weakness: Some of the cruise lines weakness includes, Lack of communication and training during crises, their lack of destination other cruise lines go to locations that are not offered by Carnival, their activity on social media during these crises in where they should not have been so openly active, and all of the crises that accrued has tarnished the cruise line reputation and has first time cruiser to second guess, on whether or not to book a trip with the cruise line.Opportunities: Carnival has a new app that customers can use while they are onboard their ships. They can expand their destinations to attract customers that would go to another cruise line because they don’t offer that specific location. Keeping their price affordable, the cruise line should take advantage of the economy by having the lowest price in the industry (Carnival Cruise Lines, 2010). Another opportunity for the cruise line is to offer a money back guarantee if any crises occur during your trip. This offer will give customers piece of mind; to know they will be fully refunded if anything disturbs their trip (Mungin & Morgenstein, 2013). Threats: Some threats the cruise line could face, are the other cruise lines that have not been in the media for any accidents or crises. People that go on these ships want to feel safe, as
6Running head:Carnival Cruise Lines Case Study they go across the sea. Social Media is a threat; they can easily damage their reputation on what they put up on the web. Legal action could be a threat, as former passengers that have been injury could bring on a lawsuit against the cruise line. The final threat is weather, the cruise line has a vast amount of their ships going to the Caribbean, which is known to have many tropical storms. There could easily be another crisis that could have a negative impact on the cruise line (Mungin & Morgenstein, 2013).
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- Summer '16
- Information Security, Carnival Cruise Lines, cruise line, Holland America Line