Social media is a commercial ecosystem targeted for

- social media is a commercial ecosystem
- targeted for advertising
- looking for validation
- attention economy
- mall -> social media
- both are “commercial” spaces - and social media “knows you” and therefore can
manipulate you more
- but has new problems: context collapse, cyberbullying, permanence and
discoverability
- selfies: narcissistic, networked individualism, have more personality than other pictures of
you, they are stories (reveal and conceal)
- self - expression - portraits and diaries
- CLIFF LAMPE
- social media vs social capital
- group of weak ties
- visibility and persistence
- social grooming - FB bday message
- to benefit from social media: need to become more literate in social media and
need to decide using social media for good
- social media is bad because “friends” vs friends, social comparison makes us feel bad, we
lose human interaction
- social media is good - because now our F2F are focused on our closest people, more
efficient allocation of attention to “weak ties”
- social capital:
- the resources you can access through your social network - people you know,
level of trust, shared norms
- strong ties: “bonding capital” - hard resources like money and a place to stay,
emotional support
- weak ties: “bridging capital”- opportunities, news, novelty
- Our attention is stretched too thin, and it is degrading our ability to think
●
9/21/17
● Divided attention
● Quiz on tuesday
● Our short term memory can hold up to 7 images. Plus minus 2
● Less than 7 things you can just play them back in your mind
● Many things that enter your memory do not become conscious
● Long term memory anything that has happened in the past, things that are not
happening right now
● Learning is the process of storing things in your long term memory
● Things can be transferred from working to long term memory either automatically or
through elaborative rehearsal

● We have so much sensory info available to us that unconsciously we are filtering some
of that information out
● Salience, expectancy, value, effort
● Attention- the gatekeeper, driver, limited capacity
● What about multi tasking?
● It does not really work
● You perform significantly worse one each of the respective items
● Why are we bad at multitasking, we miss stuff, we can only pay attention to a small
amount of info
● Switching costs, take time and effort to switch tasks
● Transfer of working memory to long term memory is learning
● Hyper attention, new kind of attention that is highly adaptive
● Seeking high level of stimulation
● Having a low tolerance for boredom
● Deep attention is absorption
● Good for solving complex problems
● At the expense of alertness and flexibility
● Hyper attention probably developed first- regarded as defective behavior in education
● Continuous partial attention CPA
● Prioritizes connectivity over productivity
● New mode of attention suited for the information age
● Important skill for the information age
● Scan multiple streams at the same time
● Hayles- young people's brains are improving
● Nass- media multitasking can actually be destroying people capacity for reasoning
● Do we multi task to take in more info or to void a difficult task
● divided attention:
- short term memory - can hold 7 things in your mind (+ or - 2)
- human information processing model of human cognition:
- input (senses) - some things you perceive are subject to conscious thought which
then are stored in working memory and then sometimes long-term memory