31. A harvest strategy requires the company to halt all new investments in capital equipment, advertising, research and development, and so forth.a. Trueb. False32. A fragmented industry is one composed of a:
33. The real estate industry comprises different kinds of firms in several locations. Some are independent and popular locally while the others are affiliated to national chains. The real estate industry is most likely to be a(n):34. Which of the following is not a characteristic of a fragmented industry?35. Which of the following statements is true about fragmented industries? a. They are usually characterized by large mass-production operations. b. They essentially enjoy a national brand loyalty.c. They require companies to use focus strategies because of specialized customer needs.d. They do not attract new entrants as they have extremely high entry barriers due to economies of scale.e. They are usually dominated by one or two large companies that enjoy the power to influence industry prices.36. Firms sometimes pursue a chaining strategy to:37. Which of the following is an advantage of franchising?
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