Investing heavily in mobile coverage before

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Investing heavily in mobile coverage before commencing paid service was the local strategy that brought Viettel to the international market. However, heavy outlays to build base transceiver stations in the beginning would be a budgetary strain on long-term business strategies abroad. Cooperation with investment funds and finding support from foreign governments could help Viettel cope with the cost. Once the hardware is in place, brand awareness can be raised through corporate social responsibility activities to build Viettel’s place in customer’s hearts. In addition, Viettel has developed its Research and Development Institute as part of its drive to become a premier Asian manufacturer of electronics, information technology and telecommunications equipment. The company’s General Manager Nguyen Manh Hung says the company is aiming to become one of the world’s ten largest telecommunications operators and a global enterprise. He considers that if the Vietnamese market alone cannot sustain this dream, then the global market is there for the taking. His statement comes at a time when the Vietnamese domestic market is experiencing saturation, and intense competition is taking place between mobile service providers. The competition has also spilled over into other sectors of the economy. This has seen many Vietnamese enterprises focus on the international market as a source of growth potential, making foreign markets arguably one of their best expansion strategies. Viettel is one of the few Vietnamese companies that has a chance of fulfilling its ambition of becoming an international brand. If it keeps developing its strengths, that day could come soon. This article was written by Kim Hai Trieu Giang and Phuong Thao Pham at the School of Business, International University, VNU – HCMC, Vietnam
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  • Summer '14
  • Brand, Ho Chi Minh City, Viettel, Viettel Mobile

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