Content Marketing_Workbook_v2.0 PT2.pdf

And distribution f opportunities that content

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and distribution f Opportunities that content marketing offers f Constraints on the type, timing, and location of content that can be posted to social media f Important legal and ethical consideration when undertaking content marketing f Market trends for content marketing Chapter Three helped you develop and document a thorough content marketing strategy for your chosen organisation, including: f Defining business, marketing and content marketing objectives f Completing a SWOT analysis f Conducting a content audit and overall SEO audit f Developing buyer personas f Generating content topics f Defining your organisation’s content strategy f Developing a content editorial calendar f Creating an implementation plan and allocating resources f Setting content marketing KPIs f Developing a content marketing budget Finally, in Chapter Four we learned how to implement your content marketing strategy and consistently produce content that engages your audience on social media:
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192 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 f Developing a brand identity online f Writing a content brief f Sourcing and hiring resources f Managing the project and selecting a project management tool f Creating great, engaging content f Optimising content to improve SEO performance f Reviewing and approving the content f Publishing the content online (usually on your blog)
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193 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 Activity 4.10 Blogging Platforms and Plug-ins There are many great blogging platforms and plug-ins available. Have you utilised any other platforms that are not mentioned above? Share your response with your peers in the discussion forum below.
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194 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | CONTENT MARKETING_V2.0 References 1. Statista 2017, Number of Social Media Users, < - users/>; 2. Statista 2017, Most Famous Social Media Network Worldwide, < - number-of-users/>; 3. Statista 2017, Number of social networks users in selected countries, < - selected-countries/>; 4. Statista 2017, Advertising Revenue of Social Media Networks Worldwide, < - networks-worldwide/>; 5. Global Web Index 2017, Daily time spent on Social Networks Rises to Over 2 Hours, < - networks/>; 6. Tech Times 2017, Digital Audience Penetration, < - no-exodus-of-youngsters-from-facebook.htm>; 7. Yopto 2017, Instagram Engagement Rate Skyrocketed, < ;.
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MARKETING For further information on APC courses please see Student Services, email [email protected] with your enquiry, or visit our website at 10118NAT Diploma of Social Media Marketing 10 subjects 1. Personal Brands in SMM 2. Content Marketing 3. Email Marketing 4. Mainstream SMM 5. Market Trends
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