32.Concept of Marketing Myopia was introduced by a. Michael Porter b. Igor Ansoff c. Philip Kotler d. Peter Drucker e. Theodore Levitt 33.”Produce the best quality product” this concept is known as 34.Auction is an example of 35.A product is in the maturity stage of the product life cycle for a very long time. What can be its physical implication?
Marketing Management: Practice Paper 36.Packing is important in case of a. Consumer Marketing b. Industrial Marketing c. Rural Marketing d. None of these e. All of these 37.In AIOD D stands for 38.Packaging is important in the case of 39.Needs that we learn are called as 40.Among the market players which two have almost same objective? a. Market Leader and Market Nicher b. Market Challenger and Market Follower c. Market Follower and Market Nicher d. Market Leader and Market Challenger e. None of these 41.In case of Consumer Marketing in general we get a product which is 42.One who is posing a threat to the person who generates the highest sales volume in the market is known as 43.In a position of BCG Matrix where Market Growth Rate is low and Relative Market Share is high is known as Dog 44.An example of tangible product which can not be stored more than 24 hours is a. Newspaper b. Bread c. Fish d. None of these e. All of these
Multiple Choice Questions 45.Example of a product which I would like to buy but would never like to use it
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- Spring '15
- ab bhushan