Concept of marketing myopia was introduced by a

32. Concept of Marketing Myopia was introduced by
a. Michael Porter b. Igor Ansoff
c. Philip Kotler d. Peter Drucker
e. Theodore Levitt
33. ”Produce the best quality product” this concept is known as
34. Auction is an example of
35. A product is in the maturity stage of the product life cycle for a very long time. What can be its physical
implication?

Marketing Management: Practice Paper
36. Packing is important in case of
a. Consumer Marketing b. Industrial Marketing
c. Rural Marketing d. None of these
e. All of these
37. In AIOD D stands for
38. Packaging is important in the case of
39. Needs that we learn are called as
40. Among the market players which two have almost same objective?
a. Market Leader and Market Nicher b. Market Challenger and Market Follower
c. Market Follower and Market Nicher d. Market Leader and Market Challenger
e. None of these
41. In case of Consumer Marketing in general we get a product which is
42. One who is posing a threat to the person who generates the highest sales volume in the market is known as
43. In a position of BCG Matrix where Market Growth Rate is low and Relative Market Share is high is known
as
Dog
44. An example of tangible product which can not be stored more than 24 hours is
a. Newspaper b. Bread
c. Fish d. None of these
e. All of these

Multiple Choice Questions
45. Example of a product which I would like to buy but would never like to use it