For which type of products can affect emotions and

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33. For which type of products can affect, emotions, and Aad play a role in more conscious, high-involvement settings? A. durable products B. hedonic products倾倾倾倾倾倾倾倾倾倾倾倾倾倾 C. services D. high-price products E. nondurable products 34. Online marketers attempt simulate " touch " by creating a(n) _____. 35. Changing behavior prior to changing affect or cognition is based primarily on _____. 36. Which of the following is a common technique for inducing trial behavior? 37. Which of the following is an individual factor that can influence attitude change? A. program context B. level of viewer distraction C. buying occasion D. consumer knowledge E . all of the above 倾倾 38. Which of the following is a theory about how attitudes are formed and changed under varying conditions of involvement? 11-8
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Chapter 11 - Attitudes and Influencing Attitudes 39. The elaboration likelihood model posits two routes to persuasion, which are the _____. 40. Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded? 41. Which of the following is FALSE regarding the central route to persuasion in the elaboration likelihood model? A. Consumers exhibit high involvement with the product, message, or decision. B. Consumers exhibit strong attention focused on central, product-related features and factual information. C. Consumers experience conscious thoughts about product attributes and use outcomes. D. Persuasion operates through classical conditioning.倾倾倾倾倾倾倾 E. Persuasion generally alters product beliefs.
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  • Fall '12
  • Pantel
  • d., B., c., E.

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