Change 4000 years ago they were debating the merits

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Change 4,000 years ago they were debating the merits of new communication technology The new-fangled “writing” was not accepted by everyone Many felt it would rot people’s minds Ancient Egyptians felt that by making thinking and memory “unnecessary” people would get lazy and stupid That’s why COM 102 is focusing on principle instead of methods-so you will be prepared to adapt easily to whatever happens next And next after that… Neil Postman was a media scholar A critic and a communication philosopher In 1998 he gave a talk entitled “Five Things We Need to Know About New Communication Technology” #1: It’s always a trade-off—Faustian bargain #2: The advantages and disadvantages of new technologies are never distributed evenly- winners & losers #3: Embedded in every technology there is a powerful idea-To someone with a hammer, everyone looks like a nail #4: Technological change is not additive-it is ecological
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06:59 #5: Media tend to become mythic-as if the were God-given, “always thus” One: All technological change is a trade-off A Faustian bargain Dr. Faustus and the devil A deal with the devil Pro: With mobile devices you can be tracked & reached anywhere, anytime! Con: With mobile devices you can be tracked & reached anywhere, anytime! Two: The advantages and disadvantages of new technologies are never distributed evenly among the population Benefits some, harms others Winners and Losers Vid (Black Robe) Consider the magnitude of that change ALL knowledge and wisdom was oral Elders were revered for their memories and stories Each person was responsible for their memories and stories
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06:59 Each person was responsible fro their words (recall Socrates’ principles-be the “parent” to your communication) Humans’ basic consciousness and world view was based on hearing it from a known tribe member and then remembering it-not referring to a stranger’s text Changes everything Notice the French priest smiled at his gift-mistakenly thinking the Huron were impressed and pleased Not so much… They thought he was a demon! He had shaken their-world-their worldview “By placing the word of God on every Christian’s kitchen table, the mass-produced book [printing] undermined the authority of the church hierarchy, and hastened the breakup of the Holy Roman See” “Some gain, some lose, a few remain as they were” Pope Paul III (1534-1549) Seen as technological “loser” His empire lost its absolute authority and monopoly in Euope England’s King Henry VIII “Protestor” Martin Luther Seen as technological winners Vid (Gadafi) Three: Embedded in every technology there is a powerful idea, sometimes two or three powerful ideas
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06:59 To someone with a hammer, everyone looks like a nail… To someone with a computer, everything is data… Everything looks like a computer peripheral Vid (Jii Jii) That was a computer-obsessed inventor The Big Idea was a computer, so when he wanted to make a lighter, he naturally “computer- a-fied” it We learn a new technology, and we begin to define the rest of the world in those narrow and specific terms Sort of
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06:59 New Technology Baby!
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