Now give your organisation a rating for each element

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Now give your organisation a rating for each element and compare this to the likelihood of success (above).Product range (4)Costs (5)Customer service (3)Distribution speed (2)Product performance (1)
P a g e | 9Activity 1CEstimated Time15 MinutesObjectiveTo provide you with an opportunity to develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives.ActivityWhat resources do you have?Budget allocationsHuman resources e.g. staff roles, the level and number of staffThe product/serviceThe work environment e.g. buildingPartnerships with other organisationsGive an example of a strategy that you could use to increase one of the above resources.A strategy to increase the budget may be to appeal to investors through a persuasive presentation that relates to forecasts to show how the company can grow as a result of more investment.You may identify a skills or knowledge gap in your workforce. If this occurs then you may need the help of experts in a certain field.
P a g e | 10Activity 1DEstimated Time15 MinutesObjectiveTo provide you with an opportunity to develop feasible marketing strategies and communicate reasons that justifies their selection.ActivityDraw a diagram that breaks down the process of developing a marketing strategy.What should you think about when justifying the selection of a strategy?It is important to select the best strategies to achieve your objectives. You will have to consider time and budget restrictions, competitors and potential customers.Activity 1EEstimated Time15 MinutesObjectiveObjectiveIntroduce a new productStrategyStrategyEstablish a new brandDetailDetailAdvertising methodsTimescales
P a g e | 11ObjectiveTo provide you with an opportunity to ensure strategies align with organisation'sstrategic direction.ActivityHow can you align strategies with your organisation’s strategic direction?If your organisation wants to look at focusing on a niche market and your strategies involve targeting the masses, you may need to rethink. Your strategies should align with the organisation’s strategic direction. Summarise what your organisation’s mission, vision and corporate values are.A mission statement is a statement of what the company’s purpose is. A company’s vision is about what the company is striving to achieve. What the company feels is important and guides its conduct e.g. if the company values sustainability it may have policies in place to minimise resources.Activity 1FEstimated Time20 MinutesObjectiveTo provide you with an opportunity to develop a marketing performance review strategy, incorporating appropriate marketing metrics to review theorganisational performance against marketing objectives.

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