P a g e | 11ObjectiveTo provide you with an opportunity to ensure strategies align with organisation'sstrategic direction.ActivityHow can you align strategies with your organisation’s strategic direction?If your organisation wants to look at focusing on a niche market and your strategies involve targeting the masses, you may need to rethink. Your strategies should align with the organisation’s strategic direction. Summarise what your organisation’s mission, vision and corporate values are.A mission statement is a statement of what the company’s purpose is. A company’s vision is about what the company is striving to achieve. What the company feels is important and guides its conduct e.g. if the company values sustainability it may have policies in place to minimise resources.Activity 1FEstimated Time20 MinutesObjectiveTo provide you with an opportunity to develop a marketing performance review strategy, incorporating appropriate marketing metrics to review theorganisational performance against marketing objectives.