This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-ability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia auto responders order forms and feedback forms access levels to online resources credit card transactions website hosting & publishing technical staff (size, requirements) Website content & Search Ability Easy to use the graphic interface High resolution images of the product Customer Registration & logging security Easy logging and registration with social media. Connecting all information about the customers. Technical issue is one of challenging types of security issues. Integration of data makes assurance that there is consistent and correct. Coupon codes There are many coupon codes that are applied. The customers will receive by email or mobile phone. Auto responders Internet are ever changing landscape and the mechanism of autoresponders are considered being too risky by many service providers. These autoresponder shave become impossible. Orders forms It can be collected for payments securely, and making sales and this would advance payment integration Access level to online resources Issues relating to access level to online resources is that it allows user to view reports and it cannot be uploaded requested documents, users need to have full increment. (Stimpson and Smith 2015). Credit Card Transaction With security, the customer can provide all your card data for a safe purchase. Website hosting Always try to update and evolve the entire system so there are no links errors or site crash. Website publishing Sometimes uploading process might face difficulty Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 14
T-1.8.1_v3 Technical Staff Staffs of an organization might not be able to make most of new technology Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 15
T-1.8.1_v3 THE E-MARKETING MONITORING STRATEGY & EVALUATION METHODS The final part of plan should explain and describe how you will monitor the e-Marketing plan when it is activated. You will also have to describe the methods you will use to measure the success or failure of your e-marketing plan for the product or the service. Monitoring Strategy: The organization has to have its own website. Some search engines like google and social networks can help in the growth and knowledge of the online store. Evaluation Methods: In case e marketing, most important factor whether customer is returning to a website are presence of user-friendly features and convenience of use. • Revising the targeted customers profiles - A good online marketing plan is founded on a series of well-constructed profiles of customers, which outline specific customer that would be reached through campaigns. Demographics of targeted customers, web activities and interest should be evaluated.
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