This section should clarify the technicalities of your e-marketing plan. The section should include the
following (add more issues if required):
website content & search-ability
Customer registration & logging security (for customers and staff)
Coupon codes, rewards for old clients, discounts
multimedia
auto responders
order forms and feedback forms
access levels to online resources
credit card transactions
website hosting & publishing
technical staff (size, requirements)
Website content & Search Ability
Easy to use the graphic interface
High resolution images of the product
Customer Registration & logging security
Easy logging and registration with social media. Connecting all information about the customers.
Technical issue is one of challenging types of security issues. Integration of data makes assurance
that there is consistent and correct.
Coupon codes
There are many coupon codes that are applied. The customers will receive by email or mobile phone.
Auto responders
Internet are ever changing landscape and the mechanism of autoresponders are considered being too
risky by many service providers. These autoresponder shave become impossible.
Orders forms
It can be collected for payments securely, and making sales and this would advance payment
integration
Access level to online resources
Issues relating to access level to online resources is that it allows user to view reports and it cannot
be uploaded requested documents, users need to have full increment. (Stimpson and Smith 2015).
Credit Card Transaction
With security, the customer can provide all your card data for a safe purchase.
Website hosting
Always try to update and evolve the entire system so there are no links errors or site crash.
Website publishing
Sometimes uploading process might face difficulty
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Technical Staff
Staffs of an organization might not be able to make most of new technology
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THE E-MARKETING MONITORING STRATEGY & EVALUATION METHODS
The final part of plan should explain and describe how you will monitor the e-Marketing plan when it is
activated. You will also have to describe the methods you will use to measure the success or failure of
your e-marketing plan for the product or the service.
Monitoring Strategy:
The organization has to have its own website. Some search engines like google and social networks
can help in the growth and knowledge of the online store.
Evaluation Methods:
In case e marketing, most important factor whether customer is returning to a website are presence of
user-friendly features and convenience of use.
•
Revising the targeted customers profiles - A good online marketing plan is founded on a series of
well-constructed profiles of customers, which outline specific customer that would be reached
through campaigns. Demographics of targeted customers, web activities and interest should be
evaluated.


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