Usage rate gender occasion income benefits sought

usage rate
gender
occasion
income
benefits sought
Question
80
1 points
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Which of the following statements illustrates why stereotypes should be avoided
when using age and life cycle segmentation?
Question 81
When a company identifies the parts of the market it can serve best and most
profitably, it is practicing ________.
Question 82
Most attempts to target children and minority groups provide ________ to target
customers.

benefits
disadvantages
expenses
Question 83
Which difficult to sustain positioning strategy attempts to deliver the "best-of-
both"?
more-for-more
more-for-less
same-for-less
more-for-the-same
less-for-much-less
Question 84
Which type of differentiation is used to gain competitive advantage through the
way a firm designs its distribution coverage, expertise, and performance?
Question 85
Segmenting voters as either democrats or republicans is an example of
________.
Question 86
Which of the listed choices is NOT a positioning task?

identifying a set of possible competitive advantages upon which to build a
position
effectively communicating and delivering the chosen position to the market
surveying frequent uses of the product
Question 87
Superior Auto Sales, a chain of high-end used car dealerships, wants to sum up its
company positioning and brand positioning in a formal way. Superior's
management would use a ________.
positioning statement
vision statement
competitive statement
mission statement
company statement
Question 88
A product's position is based on important attributes as perceived by ________.
Question 89
In a SWOT analysis, which of the following refers to factors in the external
environment?
Question 90
________ is the place a product occupies in the consumer's mind relative to
competitors' products.

Product position
Product promotion
Market targeting
Product placement
Question 91
In the four Ps of the marketing mix, design, packaging, services, and variety all fall
under the category of ________.
price
position
promotion
place
product
Question 92
Which of the following is NOT a reason that a firm might want to abandon
products or markets?