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Usage rate gender occasion income benefits sought

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usage rategenderoccasionincomebenefits sought
Question801 pointsSaveWhich of the following statements illustrates why stereotypes should be avoidedwhen using age and life cycle segmentation?
Question 81When a company identifies the parts of the market it can serve best and mostprofitably, it is practicing ________.
Question 82Most attempts to target children and minority groups provide ________ to targetcustomers.
benefitsdisadvantagesexpensesQuestion 83Which difficult to sustain positioning strategy attempts to deliver the "best-of-both"?more-for-moremore-for-lesssame-for-lessmore-for-the-sameless-for-much-less
Question 84Which type of differentiation is used to gain competitive advantage through theway a firm designs its distribution coverage, expertise, and performance?
Question 85Segmenting voters as either democrats or republicans is an example of________.
Question 86Which of the listed choices is NOT a positioning task?
identifying a set of possible competitive advantages upon which to build apositioneffectively communicating and delivering the chosen position to the marketsurveying frequent uses of the productQuestion 87Superior Auto Sales, a chain of high-end used car dealerships, wants to sum up itscompany positioning and brand positioning in a formal way. Superior'smanagement would use a ________.positioning statementvision statementcompetitive statementmission statementcompany statement
Question 88A product's position is based on important attributes as perceived by ________.
Question 89In a SWOT analysis, which of the following refers to factors in the externalenvironment?
Question 90________ is the place a product occupies in the consumer's mind relative tocompetitors' products.
Product positionProduct promotionMarket targetingProduct placementQuestion 91In the four Ps of the marketing mix, design, packaging, services, and variety all fallunder the category of ________.pricepositionpromotionplaceproduct
Question 92Which of the following is NOT a reason that a firm might want to abandonproducts or markets?

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