Kingo was presented with several solutions to improve his business performance, these included, a custom application, Platform as a Service (PAAS), Enterprise Resource Planning System (ERP), Microsoft Access Database, and Google Docs. The custom application would require an upfront cost of $2,000 and could be timely, it is also unpredictable as to how much maintenance could be required which is billed at $60/hour, this ultimately goes against Kingo’s low cost strategy. Platform as a Service costs about $300-$600 per month and allows Kingo customization of forms, this plays into both his low-cost and differentiation strategy. The Enterprise Resource Planning System would cost Kingo roughly $12,000 for only four licenses and includes irrelevant services such as finance and manufacturing, again this plays against Kingo’s low-cost strategy. Microsoft Access Database could be a seamless transition for minimal cost, however Kingo does not obtain the IT knowledge needed to implement remote access. Microsoft Access would certainly be low-cost but limit Kingo’s ability to differentiate. Finally, Google Docs would be in line with Kingo’s low-cost strategy and allow him some customization, however, he will still be limited in certain respects. After analyzing each of the options Kingo has, they all seem like plausible options, however, Platform as a Service is most in line with 1- 888-Junk-Van’s strategy. Conclusion: As the Solid Waste Management sector of the Environmental and Facilities Service Industry is already a saturated market, smaller competitors such as Kingo’s 1-888-Junk-Van must strategize to gain competitive advantage. Kingo is primarily utilizing a differentiation strategy and secondary using a low-cost strategy. Like any company, there are problems that must be worked out, and Kingo is working towards a solution to fix any problems that arose with his virtual business structure. Although he is presented with many great options, he is now tasked with selecting the one that is best in line with his strategic goals. 3
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