Taking into account the differences across cultures without passing judgment or

Taking into account the differences across cultures

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Taking into account the differences across cultures without passing judgment or assigning value Cultural Scripts Modes of behavior and understanding that are not universal or natural Subculture A culture of a particular group in society that stands apart from the larger society Norms Behavior dictated by cultural values (abstract moral beliefs)
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Cultural Communication Socialization The process by which individuals internalize the values, belief, and norms of a given society and learn to function as members of that society Hegemony A condition by which a dominant group uses its power to elicit the voluntary “consent” of the masses Media Formats, platforms or vehicles that carry, present or communicate information Mass media – basically synonymous with media nowadays
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  • Spring '08
  • MUELLER
  • Sociology

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