Thesis Final Report (long)

Q do you purchase anything from here that you may

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Q: Do you purchase anything from here that you may find to your liking? A: If I like it I will buy it. Q: So do you bargain? A: Bargaining is a must, part of our culture. Q: Let’s say, that I quote an item’s price as Rs. 1000. What qualities would you look for in that product? A: The first thing I will make sure is weather that thing/product suits me. If I have a use it or not. Q: Let’s say, that I quote an item’s price as Rs. 1000. How would you bargain? A: first of all I will see how suitable that product is for me and then I’ll bargain. Q: So you’ll ‘start off with’/quote a 75percent price cut? A: Well some items are like that too. For some products like vegetables we ourselves have an idea of the market price. Q: What about standard products like purses? A: In such products there are different variables affecting the product price, different variations (in quality). Q: so where do you start from with such products? Like a 50 percent discount? A: its not about the percentage. If you are a genuine buyer you will see where you can strike a deal with the vendor. Q: What attributes do you look for in a product? A: Quality of the product is the most important factor as there are no brands /branded items available here so one has to go for the quality. Q: Do you have a fixed budget before coming to the market? A: No, I come here with a random budget. Q: Do you think females are better bargainers that males? A: yes I agree. Q: why is that? A: It is just a psychological thing. In actuality its not like that. Q: Do you think it is also because they have a better convincing power ? or because they are already familiar with the market ? A: well they are good in their specialty areas (areas of interest). Q: so you think shopping is their (females) area (of interest)? A: well the vendors do not quote the right price to males. If a male is not accompanied by a female then the vendors wont tell them the right price / would quote a price which is higher but would strike a deal with the buyer. With males they look for a marginal profit, not super profit (in case of females). Q: you said you do visit the grocery area. So do you bargain there? A: Yes Q: even though there is a rate sheet ? Do you have knowledge about the rate sheet? A: Yes I know about it Q: So do you buy products according to the sheet? 123
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A: well yes there are prices quoted on the rate sheet, but we know what the market price of grocery items are so we bargain there too. Q: How do you feel when you buy an item at a cheap price? A: I don’t believe there is any such thing as a cheap price. The only reason it is cheap is because it is not of good quality. There is no such thing as ‘sasti’ Q: How do you feel when you buy an item for the price you want through bargaining? A: I believe in paying in a little more to get a better product. Generally a cheap product is mostly not of good quality. There is more risk in buying a cheap product. If the market value of something is rs 100 and the vendor is giving it to you for rs 60 then there definitely has to be some problem with it.
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  • Fall '09
  • ........., Bargaining, Sunday Bazaar

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