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Place pepsi products are sold along side coca cola

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Place Pepsi products are sold along side Coca- Cola products in grocery stores, gas stations, malls, etc. Some restaurants only sell Pepsi as opposed to Coke and vending machines solely carrying Pepsi products are everywhere but generally placed in the same areas as Coca-Cola vending machines. Product Pepsi products are quite similar to Coca- Cola’s. Pepsi uses different colors for their main soda, Pepsi, packaging it in blue cans with a red and white symbol. Other than that, many of their colors are also similar to Coke’s packaging. Flavor-wise, Pepsi product tend to be a bit sweeter than Coca- Cola, but there isn’t much difference. Pepsi products are extremely similar in selection to Coca-Cola, as well (Mello Yello vs. Mountain Dew, Pepsi vs. Coca- Cola, Sierra Mist vs. Sprite, etc.). Promotion Pepsi has print ads in newspapers and magazines as well as television commercials. This is their main source of promotion. They also use codes on the their bottles and inside cases for prizes that pulls customers in, rivaling Coca-Cola’s Coke points system. 7-Up Price 7-Up sells the same as Coca-Cola and Place These products sell in the same places as
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Pepsi (in cases, bottles, etc.) for the same price as well. Coca-Cola products, such as grocery stores, gas stations, vending machines, etc. Product 7-Up rivals with Coca-Cola’s Sprite product. 7-Up has different flavors of their lemon-lime soda, like Cherry and Diet Cherry 7-Up, as well. Promotion 7-Up products are promoted through print ads in newspapers and magazines. They use television media, such as commercials, as well. Collaborators : Coca-Cola heavily relies on their 275+ bottling partners to help them package and distribute their products nation- and worldwide . The Company “manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives” (The Coca-Cola Company) . These partners are the ones who distribute the Coca-Cola products to their sellers, such as street vendors, convenience and grocery stores, movie theatres, and amusement parks. In January 2006, the bottling operations owned by the Company came together to form the “Bottling Investments operating group”, which is now the second-largest bottling partner that works with the Coca-Cola system. Company : Coca-Cola’s main strength is that they have been selling their soda for 100+ years. This has given them a customer base that goes back for generations and that helps to keep them in business. Original Coca-Cola is the most iconic product that the company sells being the original soda that Pemberton created and has been the main brand that Coca- Cola has sold since its inception in 1886 . The strength of this product is that it has been around since the 1800’s . The fact that this product has been able to continue selling for 100+ years shows that it is popular with consumers and a great product to continue investing the company’s time in .
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