Tess noticed that she was almost out of shampoo which

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29. Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate? A) problem recognition B) information search C) alternative evaluation D) postpurchase evaluation E) dissonance Answer: A Page: 514 Difficulty: easy 30. A(n) _____ is the way an individual perceives his or her feelings and situation to be at the present time. 31. Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her ____. 101
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Chapter 14 Consumer Decision Process and Problem Recognition 32. A(n) _____ is the way an individual wants to feel or be at the present time. 33. Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her _____. A) actual state B) ideal state C) healthy state D) desired state E) future state Answer: D Page: 514 Difficulty: moderate 34. Which of the following statements is FALSE regarding problem recognition? 35. Which of the following drives problem recognition? 102
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Chapter 14 Consumer Decision Process and Problem Recognition
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