in the US. The report finds that Mercedes’s American revenue increased by 5% after the price increase. Based on the finding from the report, BMW decides to carry out the proposed price increase. Explain why this might not be a good decision. This may not work well for BMW as the American market may be different to Australia. There are different socio demographic components that America has that could be why the price increased worked but may not be the same in Australia. In addition, the price increase of 5% is half of the intended price increase of BMW which may not work as they are analysing an increase that is not the same as their own. 3. Suppose that you are a marketing research analyst trying to learn about the market share of leading smartphone brands. Companies are often very secretive about their
ARNAB SAHA - 28646223 sales volume and don’t publish such data. You start by looking at the google search volume for “iphone xr” and “Samsung S9.” Go to the Google Trends website () and compare the google search volume for these 2 different smartphone models from the beginning of 2018 to the present (make sure that you also set the region filter to “Australia”) a. Take a screen shot of the Google trends chart you generated and paste it below. b. Based on the chart, can you conclude which phone model has a big market share in Australia in 2019 ? In 2019 it is seen that the iPhone XR has a bigger market share. This can be due to the late release of the XR in comparison to the s9 which was released early 2018 thus why there is no data for the XR in early 2018 4. What is syndicated research? Give two examples of syndicated data from the lecture Syndicated research is Data collection that is conducted not for a specific client, but with a group of companies in mind. Examples: national soft drinks sales data; consumer sentiment; TV program ratings.
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