monitoring the needs and changes in the preferences of its fans, it can easily come up with what most fans desire most at that time. The fact that the social media as become an essential tool used in the corporate world firms need to invest in having the social media strategy work for them. Xiaomi Inc. created a social media strategy and used it to successfully grasp the demands of the huge number of social media users making itself successful in PRC. Thus, not only did a collaboration with the user worked for Xiaomi Inc. but also the strategy created a community of the MI fans which offer support in terms of ideas and promotion of the company's products. It through these loyal fans that promotion of the Xiaomi products on the social media including blogs is among the best which works best in China since the Chinese people are known for believing and purchasing what others proven best.
3 What does Xiaomi's rapid ascent mean for Apple and Samsung in China and globally? How are Apple and Samsung likely to react? What capabilities would Xiaomi need to develop to compete head-to-head with industry giants Apple and Samsung?
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- Fall '14
- Business, Brand, People's Republic of China, Han Chinese