100%(4)4 out of 4 people found this document helpful
This preview shows page 3 - 6 out of 21 pages.
2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan 2.6 Integrate website marketing strategy into overall e-marketing strategy 2.7 Evaluate effectiveness of website marketing strategy Assessment/evidence gathering conditions Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student can only achieve competence when all assessment components listed under “Purpose of the assessment” section are recorded as competent. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment. Resources required for this Assessment ●Computer with relevant software applications and access to internet ●Weekly eLearning notes relevant to the tasks/questions Instructions for StudentsPlease read the following instructions carefully ●This assessment has to be completed ☒In class ☒At home ●The assessment is to be completed according to the instructions given by your assessor. ●Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within two weeks of the assessment due date. All other feedback will be provided by the end of the term. ●Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency. ●If you are not sure about any aspects of this assessment, please ask for clarification from your assessor. v1.1, Last updated on 18/01/2019 by MM
T-1.8.1 ●Please refer to the College re-assessment for more information (Student Handbook). v1.1, Last updated on 18/01/2019 by MM
T-1.8.1 ASSESSMENT ACTIVITY: E-MARKETING STRATEGY/PLAN INSTRUCTIONS & ORGANISATIONAL CONTEXTS: You are appointed as an Electronic Marketing Manager of an Online Marketing Company XYZ that provides e-marketing services to online businesses. Your senior manager has requested you to pick any ONEof the projects listed below and you will be required to produce an E- Marketing Plan/Strategy for any ONEof the organisation. All of these organisations listed below are Australian based organisations and have online stores that provide online transaction services and sells product or services on Internet. ●ASOS - Online clothing store or departmental store () ●CLASSIC BET - online sports bet company () ●FOODORA - food delivery company () ●Buddy’s - online grocery store () ●OZBARGAIN deals website () ●KOGAN - online electronics company () ●ACER PRESS - online printing and publishing company () ●DYMOCKS – online bookstore () ●CRAZY DOMAINS - web hosting & domain company () ●CLOUDCENTRAL - online cloud service provider ()