And c vallaster 2005 corpora branding for start ups

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Rode, V., and C. Vallaster (2005). “Corporate Branding for Start-Ups: The Crucial Role of Entrepreneurs,” Corporate Reputation Review 8(2), 121–135. Roper, S., and G. Davies (2010). “Business to Business Branding: External and Internal Satis- fiers and the Role of Training Quality,” Euro- pean Journal of Marketing 44(5), 567–590. Spence, M., and L. H. Essoussi (2010). “SME Brand Building and Management: An Exploratory Study,” European Journal of Marketing 44(7/8), 1037–1054. Strauss, A., and J. Corbin (1998). Basics of Qualitative Research: Techniques and Pro- cedures for Developing Grounded Theory . Thousand Oaks, CA: Sage Teece, D. J. (2007). “Explicating Dynamic Capabilities: The Nature and Microfounda- tions of (Sustainable) Enterprise Perform- ance,” Strategic Management Journal 28(13), 1319–1350. Thomson, K., L. de Chernatony, L. Arganbright, and S. Khan (1999). “The Buy-In Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance,” Journal of Marketing Management 15(8), 819–835. Urde, M. (1999). “Brand Orientation: A Mindset for Building Brands into Strategic Resources,” Jour- nal of Marketing Management 15, 117–133. ———. (2003). “Core Value-Based Corporate Brand Building,” European Journal of Mar- keting 37(7/8), 1017–1040. Vallaster, C., and L. de Chernatony (2005). “Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process,” Journal of Market- ing Management 21, 181–203. JOURNAL OF SMALL BUSINESS MANAGEMENT 22
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———. (2006). “Internal Brand Building and Structuration: The Role of Leadership,” European Journal of Marketing 40(7/8), 761–784. van Riel, C. B. M., and C. J. Fombrun (2007). Essentials of Corporate Communication . New York: Routledge. Wilson, A. M. (2001). “Mystery Shopping: Using Deception to Measure Service Performance,” Psychology and Marketing 18(7), 721–734. Wirtz, J., and M. Tomlin (2000). “Institutionalising Customer-Driven Learning through Fully Integrated Customer Feedback Systems,” Man- aging Service Quality 10(4), 205–215. Wong, H. Y., and B. Merrilees (2005). “A Brand Orientation Typology for SMEs: A Case Research Approach,” Journal of Product and Brand Management 14(3), 155–162. ———. (2007). “Closing the Marketing Strat- egy to Performance Gap: The Role of Brand Orientation,” Journal of Strategic Marketing 15(5), 387–402. Yin, R. K. (2009). Case Study Research: Design and Methods . Thousand Oaks, CA: Sage M’ZUNGU, MERRILEES, AND MILLER 23
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