Globalization allows more customers to access huaweis

This preview shows page 173 - 175 out of 267 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Mathematics: A Practical Odyssey
The document you are viewing contains questions related to this textbook.
Chapter 1 / Exercise 56
Mathematics: A Practical Odyssey
Johnson/Mowry
Expert Verified
Globalization allows more customers to access Huawei’s innovative products, such as its smartphones. Huawei sells low-cost 4G smartphone models for as little as US$76, offering customers great value for money in many markets such as China, Thailand, Indonesia and India (where Apple has only 2% market share). (I)(A) Other innovative developments from Huawei include driverless car, remote surgery, virtual reality (VR) and VR-based immersive entertainment, all of which can be marketed to a global market. (A) However, innovation is a very expensive strategy and there is no guarantee that the products developed will become profitable, especially as high-tech consumer products tend to have a short product life cycle. (K)(R) For example, t he average customer replaces their smartphone lifetime every 29 months in the UK, and only 18 months in the USA. In addition, globalization of markets means the smartphone industry (which is worth hundreds of billions of dollars a year) faces intense competition from producers such as Samsung and Apple. (R) In conclusion, globalization has had a very big impact on Huawei’s innovation. Globalization forced Huawei to be completely revamped from inside out in order to benefit from access to a worldwide market. In under 30 years, Huawei went on to become one of the most innovative corporations in the world, using market-oriented innovations to produce value-for-money products to meets the needs of its customers all over the globe. (S)
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Mathematics: A Practical Odyssey
The document you are viewing contains questions related to this textbook.
Chapter 1 / Exercise 56
Mathematics: A Practical Odyssey
Johnson/Mowry
Expert Verified
50 Excellent CUEGIS Essays page 174 Feedback Sheet Criterion Feedback Marks A The concepts of globalization and innovation are clearly defined, and illustrative examples are used to show a very good level of understanding. There is effective use of business management content throughout the essay (such as paradigm innovation, decentralization, market share and product life cycle). 4 B There are plenty of well applied examples used to illustrate the impact of globalization on Huawei’s innovations. These are well integrated throughout the essay. 4 C Relevant arguments regarding globalization and innovation are presented well and most of these are backed up with justifications. Limitations of globalization and innovation were both discussed, and supported by relevant examples. However, there were some lapses, e.g. the candidate could have explained why/how globalization forced the company to be “completely revamped from inside out.” 3 D All structural elements are present, and the essay is generally easy to follow. The conclusion is fitting and directly addresses the title question. 4 E Positive and negative implications relating to individual perspectives (such as the Chairwoman and CFO) and group perspectives (such as customers and employees) are discussed. 4 Total 19/20 Overall Comment In assessing Criterion A, definitions of both concepts of globalization and innovation were important factors. Relevant business management content has been used to demonstrate good understanding. The candidate had clearly researched Huawei very

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture